In honor of the 35th anniversary of "Seinfeld", the Yankees are honoring their most famous, and yet most infamous, assistant to the traveling secretary. Learn from the top the Yankees' top marketing officials how George Costanza Bobblehead Night came to be, and why they're choosing to do it when they play the Red Sox.
In honor of the 35th anniversary of "Seinfeld", the Yankees are honoring their most famous, and yet most infamous, assistant to the traveling secretary. Learn from the top the Yankees' top marketing officials how George Costanza Bobblehead Night came to be, and why they're choosing to do it when they play the Red Sox.