Filet-O-Fish as art? Food painter Noah Verrier finds his niche

Verrier's painting of McDonald's famed fish sandwich sold for $3,550 on eBay on Monday

Cover Image for Filet-O-Fish as art? Food painter Noah Verrier finds his niche
Noah Verrier's Filet-O-Fish painting is his latest work depicting popular food. (Credit: eBay)

A 6-inch by 8-inch oil painting of a Filet-O-Fish sandwich sold on eBay for $3,550 on Monday.

It's not surprising given how far Noah Verrier has come.

When he was facing financial hardship, Verrier pushed through, getting bachelor's and master's degrees in art from Florida State.

With what he says was "negative $400" in his bank account, he quit teaching in 2017 to become a full-time artist.

Verrier quit his teaching job in 2017 to become a full-time artist. (Courtesy of Noah Verrier)
Verrier quit his teaching job in 2017 to become a full-time artist. (Courtesy of Noah Verrier)

"It was really hard because no oil painters had any career," Verrier said. "To get eyeballs, you had to go on the show circuit, where you set up a tent at Gasparilla or in Miami, pay $400, and if you are lucky, come away breaking even."

While marketing his work on social media, Verrier noticed painting modern food struck a nerve.

In 2020, he filed away painting pictures of grapes and cheese for a peanut butter and jelly sandwich placed on top of a Ball jar filled with milk. Two years later, it was an oil painted grilled cheese sandwich that captivated audiences on Twitter.

Verrier said he believes his success led to more food art in society.

"I was getting millions of hits," Verrier said. "And I didn't think it was an accident when, all of a sudden, I saw the popularity of food art showing up at Walmart and Target."

Last year, Verrier's oil painting of an Uncrustables pouch sold for $4,999 on eBay, which led to a New York Times profile and a piece on "CBS Sunday Morning."

Celebrities also have come calling.

Supermodel Gigi Hadid bought the peanut butter and jelly sandwich. He says music producer Benny Blanco, whose fiancée is Selena Gomez, has purchased five paintings from him.

Corporate America is enamored as well. On the heels of the virality of his Uncrustables painting, the brand's owner, Smuckers, sent a thank you note and asked for a commission.

McDonald's, owner of the Filet-O-Fish, has paid him to do commissions. He recently did a painting for the KFC CEO, featuring a bucket of chicken and a Taco Bell burrito.

Verrier has not forgotten where he came from. He still signs all the $45 prints he sells and the embellished prints, that use $3,000 ink, are still affordable at $350.

"In the 1700s, (french painter Jean Siméon) Chardin painted oysters and fish, and I'm just doing the modern version of that that inspires me and people who enjoy what I paint," Verrier said.

He now sees he's being copied everywhere.

"I don't mind being copied," Verrier said. "At the end of the day, no one who is doing that has put in the hours I have to perfect my craft."

So, how long does a typical piece take?

"I was taught to paint fast," he said. "I could paint something I'm proud of in a couple hours."

Darren Rovell is the founder of cllct.com and one of the country's leading reporters on the collectibles market. He previously worked for ESPN, CNBC and The Action Network.