Cleveland - In three weeks, Fanatics will host its inaugural Fanatics Fest in New York.
It will be a collection of all realms of sport coming together for a weekend event, an unprecedented event in the sports world. It is much like Comic-Con, featuring panels, autograph signings, speakers and more.
Fanatics CEO Michael Rubin and Fanatics Collectibles CEO Mike Mahan joined cllct to break down what the event will look like and what they envision "success" at the festival to be.
They even said they anticipate losing millions of dollars to make this event happen.