Masters merchandise: What's available at Augusta National?

Items are only sold one week per year and only available in the tent at the tournament

Cover Image for Masters merchandise: What's available at Augusta National?
No trip to Augusta National Golf Club is complete without a visit to the merch tent. (Credit: Getty Images)

It’s that time of year.

We’re only one sleep away from the first tee shot at Augusta National Golf Club to begin the 2025 Masters.

The sights and smells are magnificent, whether it be the azaleas in bloom or the freshly cut grass. But you can’t take those with you.

Here are the best pieces of merchandise that you can bring home from Augusta.

Note: Masters gear is only sold one week per year, the week of the tournament. The rest of the year, you can only buy Augusta National Golf Club gear onsite.

Also, you cannot purchase Masters gear from AGC online. The merchandise shop onsite is the only place to secure your 2025 goodies directly from the source.

Though it is only a matter of time before these items flood secondary markets.

Gnome: $49.95

The Masters gnome is always among the most popular items. (Credit: eBay)
The Masters gnome is always among the most popular items. (Credit: eBay)

Certainly one of the more puzzling purchases you can make is the Masters gnome.

For a club and a tournament so rich in history, the Masters began selling the gnomes in 2016, and they have been an enormous success.

The gnomes are so popular that only one can be sold per customer and there are a limited number sold each day. That total has not been made public.

So if you’re not in line first thing in the morning, you might not be able to get a gnome. You can get one on the secondary market, though you are likely paying a HEFTY fee.

As of Tuesday afternoon, there was already a 2025 Masters gnome listed for $1,000.

The high price on eBay currently belongs to an original 2016 gnome, with an asking price of $12,999.

For those in the gnome spirit who want to do more than just have it sit in a box, you can invest in the gnome salt and pepper shakers, which are dressed in the classic all-white caddie attire and are just $38.

Get them while you can. Most are already listed for more than $100 on eBay.

Rope Hat: $35

Pass the pimento cheese sandwich ... rope hat. (Credit: eBay)
Pass the pimento cheese sandwich ... rope hat. (Credit: eBay)

Coming in a variety of colors, every rope hat at the Augusta National merchandise shop is listed for $35.

But you can get a different one for every day of the Masters.

A litany of different phrases are on different hats, such as “Azalea,” “Amen Corner,” "Magnolia" or “Crow’s Nest."

One unique hat features badges from past tournaments, including 1986 (Jack Nicklaus' final win), 2005 (Tiger Woods' fourth Green Jacket) and 2015 (Jordan Spieth winning at age 21).

Food merchandise

The Masters food items are now immortalized on a shirt. (Credit: eBay)
The Masters food items are now immortalized on a shirt. (Credit: eBay)

The food at Augusta National is deeply rooted in tradition. The prices on the menu have been relatively the same throughout its history. You could purchase one of everything on the entire menu and it would only run you $77.

Now, food merchandise, that might cost you a bit more.

But new to ANGC this year are T-shirts with the classic food items on them, such as the egg salad sandwich and the peach ice cream sandwich.

Among the more unique items are the food-inspired ball markers, such as the world-famous pimento cheese sandwich.

These items certainly stand out, and with them being new to the club's merch tent, they're definitely must-haves.

Golf Towel: $19

Impress all your buddies the next time you’re on the course when you whip out a Masters towel to wipe off your clubs.

A $19 bragging tool isn’t too shabby.

Commemorative glasses: $18

The Masters commemorative glasses feature the names of all past champions. (Credit: eBay)
The Masters commemorative glasses feature the names of all past champions. (Credit: eBay)

The Masters have a ton of fancy glassware in the shop ... and it will certainly cost you like fancy glassware will.

But a set of two commemorative glasses with each year’s winners on them, that’s only $18.

Quite a bargain.

And if you’re not into the glassware, the plastic cups will certainly do the trick. Those come in any $2 soda or $6 beer.

Matt Liberman is a reporter and video producer for cllct, the premier company for collectible culture.