United States Olympic Team flag-bearer Coco Gauff shared a pin of Snoop Dogg puffing out smoke in the colors of the Olympic rings on her Instagram story Monday.
"I win the pin game!" Gauff exclaimed.
This is hands down the best 2024 Olympic collectible. https://t.co/lCx6gc71gt
— Darren Rovell (@darrenrovell) July 29, 2024
The U.S. Tennis Association posted a video of Snoop Dogg and Coco engaging over the pin.
"Hey Coco, it’s big Snoop Dogg. Got something for you," he said. "This is for you. Great game today. Go USA!"
"Hey Mr. Snoop, thank you for this pin," the tennis star said. "This is the best pin that I've ever gotten."
The pin instantly became the darling of social media.
The International Tennis Federation, which first posted the pin to Twitter, garnered 5.1 million views for the post.
Sources told cllct the pin is not for sale, as it's not licensed by the International Olympic Committee and Snoop is giving a very limited amount to U.S. athletes only.
Memorabilia authenticator The Realest recently had an auction of some of Snoop's memorabilia. Last month, an authenticated blunt sold for $4,765.
Snoop carried the Olympic torch through the streets of a Paris suburb and got plenty of press for his custom-made Simone Biles shirt. He is also a special correspondent for NBC and tested his lung power in the pool against Michael Phelps.
Darren Rovell is the founder of cllct.com and one of the country's leading reporters on the collectibles market. He previously worked for ESPN, CNBC and The Action Network.