Black Friday isn't necessarily what it used to be.
With week-long deals leading up to the day after Thanksgiving, as well as the shift to online shopping, the mania of Black Friday has certainly diminished in recent years.
But there's one person who can seemingly change that: Taylor Swift.
Friends and family members are out here in line together playing Taylor Swift songs on their phone as they wait outside in the cold. ???? #BlackFriday @FOX19 pic.twitter.com/bkLbS6Zpjs
— Payton Marshall (@paytontvnews) November 29, 2024
Exclusively at Target, this Black Friday, is a 256-page book titled "Taylor Swift | The Eras Tour Book," chronicling her record-breaking tour, the first tour ever to gross $1 billion.
According to Target, the book "showcases over 500 images, featuring exclusive performance photos from each era of music, along with rehearsal shots and behind-the-scenes glimpses of instruments, costumes, set creations and designer sketches. The book also includes personal reflections and notes penned by Swift, providing a special look into her experiences during the tour."
Priced at $39.99, there will be just 2 million copies printed in the initial run, averaging just more than 1,000 per store. The book will be available for purchase online though, starting Saturday.
Along with the book, Swift is now releasing physical copies of her album, “The Tortured Poets Department: The Anthology."
Swift fans can now purchase the CD for $17.99 and vinyl for $59.99 exclusively at Target. The vinyl edition boasts four marbled, translucent discs and comes with a 12 inch by 12 inch, never-before-seen poster of Swift, and the CD and vinyl will both include four exclusive bonus acoustic songs.
Fans lined up in droves across the country overnight, waiting for Targets to open to purchase these items.
Several people told reporters nationwide the only reason why they are doing any Black Friday shopping is because of Swift.
"That's the only reason I am here, we don't want to go online and see that it is sold (out)," Swift fan Adrian Antuna told Reuters.
Cllct will continue to update this story as it develops.
Matt Liberman is a reporter and video producer for cllct.