Torpedo Bats are selling faster than ... well, a torpedo.
Ever since the Yankees brought out the dynamite by setting a three-game record for home runs (15) with help from the redesigned bats, the baseball-playing public can't get enough.
Bat companies Marucci and Victus posted record sales in the 24 hours after releasing a version of the bat for the public to buy.
A rep for Louisville Slugger said the company has begun working on 20 different Torpedo Bats with bulges in various parts and received 1,500 preorders before a physical sample was even made.
Now, the latest battle. Will anyone win the rights to the name Torpedo?
There have been two companies that have filed with the U.S. Patent & Trademark Office.
Importer Michael Hauptman's Just Happy LLC filed for three trademarks, desiring to put "Torpedo Bat" and or "Torpedo Barrel Bat" on bats and "Torpedo Bat" on clothing and apparel, including apparel, baseball gloves, bat bags and glove bags.
UVA Holdings, run by Lee Minsk, managing director of investments for Wells Fargo, also filed a trademark.
"Ultimately, these folks are probably wasting their money," trademark attorney Josh Gerben said. "If 'Torpedo' is a generic term for this type of bat, then it can't be trademarked by anyone.
"The USPTO will likely look at all these news stories and see that "Torpedo Bat" is not a brand associated with any one company but just a style of bat. That will lead to the refusal of all these filings for being generic or a commonplace phrase within the industry."
Several apparel companies, including viral T-shirt manufacturer Breaking T, have capitalized on the trend by selling Torpedo Bat merchandise.
Darren Rovell is the founder of cllct and one of the country's leading reporters on the collectibles market. He previously worked for ESPN, CNBC and The Action Network.