Despite featuring dozens of the biggest athletes in the world, the most important collaboration for card collectors at Fanatics Fest NYC came from musician Travis Scott.
And in the aftermath of the release, collectors have flocked to the secondary market to pay five times or more the original retail price for sealed boxes.
Travis Scott signs the first ever box of Cactus Jack trading cards with a special inscription…
— Topps (@Topps) August 17, 2024
Would you open this or keep it sealed? ???? pic.twitter.com/8ChKR8OdXU
Distributed at the Topps booth Saturday, the collaboration between Topps and Cactus Jack, Scott’s record label, featured just 1,000 total boxes made.
Sold to sweepstakes winners for $300 exclusively at Fanatics Fest NYC, boxes of Topps Chrome Cosmic x Cactus Jack featured two four-card packs with two parallels numbered to 25 or less. The checklist featured 49 of MLB’s top stars, as well as a card of Scott.
As of Monday morning, secondary-market prices for the collaboration have exploded, with eBay’s product research tool Terapeak tracking sales for nearly $2,000 per box and $3,000 for two boxes.
Individual cards have sold for stunning prices, too, with a Bobby Witt Jr. Black Refractor /10 and a Ken Griffey Jr. Orange Refractor /25 both selling for $2,000.
Since signing his first major record deal in 2012, Scott has had more than 100 songs land in the Billboard Hot 100, including four No. 1 songs and 17 in the top 10.
Unlike many card collaborations in recent years, the Cactus Jack collection featured a significant design change. Featuring a leather baseball texture on a chrome finish, the collection easily stands out from a traditional Topps set.
Scott launched Cactus Jack Records in 2018 and has since utilized the brand for a number of collaborations, including a number of apparel collections. Scott partnered with the Fanatics-owned Mitchell & Ness earlier this year for a collegiate apparel collection — the deal featured 28 different universities with clothing ranging in price from $68 to $160.
In addition to the Cactus Jack collaboration, Topps also released a Fanatics Fest-exclusive Topps Chrome Baseball set, which featured all-new Big Apple Refractors. Hobby Boxes were available exclusively on-site during the event for $300 and have sold on the secondary market for as much as $620.
Ben Burrows is a reporter and editor for cllct.