Just as collectors and golf fans turn their attention toward the 2025 Masters, Upper Deck announced Thursday it has extended its exclusive deal with Tiger Woods.
The new agreement, which brings the length of the relationship between the company and Woods to more than 25 years, continues Upper Deck’s run as the exclusive producer of Woods’ trading cards and autographed memorabilia.
Financial details and length of the deal weren’t immediately made available.
“We've been fortunate to work alongside Tiger for nearly his entire professional career, helping create connections with fans and celebrate moments throughout his historic journey with our collectibles,” Upper Deck president Jason Masherah said in a statement.
“Tiger Woods fans across the globe have collected the authentic and innovative products we've created together. We look forward to continuing our relationship and building products dedicated to Tiger’s historic legacy.”
Upper Deck first signed Woods to an exclusive deal for $15 million in 2000, and has since produced many of the most important golf cards to date.
Though golf has a smaller but dedicated collector base, interest for Woods has been widespread among hobbyists since his first key cards landed.
Among the most important golf sets ever created, Upper Deck sold 58,000 cases of 2001 SP Authentic Golf on the product’s release day.
A 2001 SP Authentic Golf Tiger Woods Authentic Stars Autograph PSA 10 sold for $336,000 at Goldin Auctions in 2021, and remains the most expensive public sale for any Woods card or any golf card.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.