She's got longer than 15 minutes of fame, folks.
Leaf Trading Cards posted signed cards from Haliey Welch, the "Hawk Tua" woman Tuesday and, less than 24 hours later, 1,000 cards sold out at $99.99 each.
"Leaf Trading Cards takes pride in being the most trendy and versatile trading card company in the industry," said CJ Breen, Leaf's director of marketing and licensing "Haliey and her team have been among the best partners we've collaborated with for signings. I had the privilege of flying to Tampa to conduct the signing with her personally, and I can confidently say she embodies much more than just '15 minutes of fame.' I'm thrilled to see that the card community also believes in this offering."
Ever since her viral interview last month, Welch has been top of mind. She now has 2 million followers on Instagram.
Aside from selling merchandise, Welch recently made her first paid appearance at the Seminole Hard Rock & Casino. TMZ reported she was paid $30,000.
Darren Rovell is the founder of cllct.com and one of the country's leading reporters on the collectibles market. He previously worked for ESPN, CNBC and The Action Network.