The recent release of the LeBron James Barbie — the first Ken doll of a male professional athlete — made massive waves on StockX, setting a new record for the most launch-day sales for any collectible in the history of the platform.
According to data shared with cllct, there were more than 1,400 sales of the doll on its release day Monday with an average resale price of $118. That’s 57 percent higher than its original retail price of $75.
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Previously, the launch-day record for a collectible on StockX was owned by the Supreme Hot Wheels Fleet Flyer + 1992 BMW M3 Red from April 2019, which saw 1,170 trades on its first day.
eBay also saw significant sales volume for the doll, including the $3,000 sale of one signed by James himself.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.