LEGO and Formula 1 announced a new multi-year partnership Wednesday that will introduce a new lineup of sets and events in 2025.
Expected to launch alongside the 2025 F1 season, the partnership will deliver new sets across all age ranges, including DUPLO sets for pre-school children. The Australian Grand Prix is currently scheduled to lead off the Formula 1 season on March 16.
In addition to new sets, there will be fan-zone activations at Grands Prix events. According to LEGO, F1 has seen a massive growth with younger fans, including more than 4 million children between the ages of 8 and 12 actively following the sport across Europe and the United States. Of F1’s active followers on Instagram, 40% are believed to be under the age of 25.
The new deal builds on the current partnership between LEGO and Formula 1, which recently saw the two companies team up to build a life-size, driveable LEGO replica of the McLaren P1 supercar.
McLaren driver Lando Norris, who is currently second in the driver standings while McLaren leads the constructors’ championship for the first time since 2014, drove the LEGO car for a single lap around the Silverstone Circuit.
A LEGO Technic McLaren P1, which retails for $449.99, launched alongside the LEGO replica driven by Norris. That replica featured an electric motor and nearly 343,000 total pieces.
Ben Burrows is a reporter and editor for cllct.