Luka Dončić and Steph Curry were the top jersey sellers for the 2024-25 NBA regular season, according to data released Monday by the NBA.
Dončić, who was traded from the Dallas Mavericks to the Los Angeles Lakers in February, is the first international player to finish atop the most popular jersey sales list and the first player other than Curry or Lakers superstar LeBron James to finish first since the 2012-13 regular season.
According to the NBA, jersey sales from NBAStore.com are up 21% year-over-year since the NBA trade deadline Feb. 6 — which the league says was largely driven by fans purchasing Dončić’s new Lakers jersey.
James, Jayson Tatum and Jalen Brunson rounded out the top-five best selling jerseys for 2024-25.
MVP frontrunners Shai Gilgeous-Alexander and Nikola Jokic finished No. 9 and No. 10 in jersey sales.
The Lakers, Celtics and Suns were among the most popular teams featured in the top 15, with each represented by two players.
The Lakers, Celtics, Warriors, Knicks and Bulls made up the top-five most popular teams, according to the NBA.
The NBA also announced the most-viewed plays from the regular season across social and digital platforms, with a clip from Memphis Grizzlies star Ja Morant taking the top spot with 286 million views.
Overall, James was the most viewed player on social and digital platforms with more than 3.2 billion views during the regular season.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.