Funko has partnered with the NBA ahead of All-Star Weekend to allow fans and collectors to create vinyl figures of themselves using the official logo of any of the 30 NBA teams, the company announced Tuesday.
The partnership is part of Funko’s “Pop! Yourself” product, which allows customers to customize the company’s popular collectible product. In addition to logos, for $35, fans can add two accessories (a basketball and a trophy), to their figure which will come with NBA-branded packaging.
Funko also has collectible figures of officially licensed NBA players. During NBA Crossover, a fan experience scheduled for this week in San Francisco in anticipation of the All-Star Game, the company will be hosting a meet-and-greet with NBA stars Darius Garland and Cade Cunningham, where fans will be able to personalize their figures on the spot.
“We’re thrilled to partner with the NBA to bring the league’s millions of fans a new way to celebrate their love for basketball and their favorite team through our Pop! Yourself experience,” said Marc Seigel, senior vice president of merchandising at Funko, in a statement. “The incredible success of Pop! Yourself shows how much fans love making these personalized collectibles, and adding all 30 NBA teams is the next step in our mission to connect fans with fun and innovative ways to express their passions.”
Funko has emerged as one of the hottest collectibles in the world in recent years, with the company notching around $1 billion in revenue in 2024.
PSA, the third-party authenticator largely known for grading cards, began grading the figures in 2023.
Will Stern is a reporter and editor for cllct.