Seven-time Super Bowl champion Tom Brady has acquired a 50% stake in sports card and memorabilia retailer CardVault, the company announced Wednesday.
Financial details of the acquisition weren’t made available.
CardVault will be rebranded as CardVault by Tom Brady and plans to rapidly expand with a new location at the American Dream shopping mall, which sits next to MetLife Stadium in East Rutherford, N.J., later this spring.
Additional CardVault locations include stores at Boston’s TD Garden, Foxborough’s Gillette Stadium and Foxwoods Resort Casino. Additional domestic and international retail locations are also planned.
In 2022, CardVault’s Gillette Stadium location was named “America’s Best Card Shop” following a contest hosted by online breaking platform Loupe.
“Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be,” Brady said in a release about the transaction. “This isn’t just about buying and selling cards; it’s about curating history, building community, turning fans into collectors, and giving them access to own great moments in sports.”
The acquisition is the latest news involving Brady in the sports card and memorabilia space in recent months.
The former Patriots and Bucaneers quarterback sold a number of watches and memorabilia pieces from his personal collection last December at Sotheby’s. The collection of 41 items sold for $9,004,800.
Brady has become increasingly involved with retail juggernaut Fanatics and the company’s collectibles division. Brady attended last year’s inaugural Fanatics Fest NYC event where he roamed the event floor searching for his own autographed cards.
Ben Burrows is a reporter and editor for cllct.