Two projected top 10 picks in the 2025 NFL Draft, Penn State tight end Tyler Warren and LSU offensive lineman Will Campbell, will be wearing custom-engraved Rolex watches when they shake Roger Goodell’s hand on stage in Green Bay — and fans will have the opportunity to own them.
Luxury watch marketplace Kettle laser-inscribed “Draft Day 2025” on the watches for both players, along with each of their signatures, and will be selling $10 tickets to fans interested in winning the watch in a giveaway.
Kettle previously worked with Philadelphia Eagles rookie Cooper DeJean ahead of Super Bowl LIX for his own custom Rolex.
Following the attention surrounding DeJean’s watch, which he wore at the Opening Night media sessions, Kettle has received an influx of attention, with some Philadelphia fans reaching out asking to have their watches inscribed with the Eagles’ engraving.
Kettle founder Jordan Heffler sees the NFL Draft as a perfect opportunity to continue the company’s push into athlete partnerships.
“They're not just sitting in front of the camera selling car insurance,” Heffler told cllct. “They're wearing a luxury watch that, no matter how rich these guys get … these guys are obsessed with Rolexes.”
Because of the appeal, Kettle is able to get in at a lower price point.
Heffler referenced custom suit jackets from previous drafts, saying he hoped this would be the next evolution in athlete fashion.
He also says the company took inspiration from what Fanatics has done in MLB with the Rookie Debut Patch Autograph series, specifically the much-discussed Paul Skenes card.
“It's really the same thing. It's the jersey that [Skenes] wore on Opening Day, and it has the patch. It's signed by [Skenes]. It's a one-of-one,” Heffler said. “This is the watch that [Warren and Campbell] are wearing for their introduction into the NFL in the biggest stage of their life so far. It has their script. It has their signature inscribed in it.”
Warren will be wearing a 2025 Rolex Root Beer, and Campbell will wear a Rolex Bluesy. Each retails for more than $15,000.
Tickets for the giveaway are on sale now and will remain open until May 2.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.